Marketing and Public Relations
Over the course of his 18 years in public relations, Brian O’Malley has honed his craft as a communicator, event planner and community connector in places and situations most can only dream of. His strategic thinking meets ‘get it done’ attitude has allowed past clients to meet and exceed their communications goals, all while having a little fun in the process. He has lead communications strategy and media relations efforts for clients in a wide array of industries, but always had a passion to assist veterans and military focused organizations.
Brian is an avid traveler having visited many countries, but has conducted much of his travel working as an advance liaison for the White House during the Bush Administration and on a personal level following his favorite band, Phish, seeing them more than 60 times in eight states. In addition to his role on the Fiesta Bowl Yellow Jacket Committee and St. Vincent de Paul’s advisory council, Brian also dedicates time to Juvenile Diabetes Research Foundation (JDRF) in support of his friend's child with type 1.
Born and raised in Phoenix, Arizona, Michelle earned her Bachelor of Arts in business communication from W. P. Carey School of Business at Arizona State University with a minor in public relations and strategic communications, and an international business certificate.
When Michelle Lomas joined the PR industry in 2015, her knack for public relations was clear. A natural PR whiz, Michelle is a pro at forging connections with media contacts across the country and pitching ideas that result in feature stories, in-depth profiles, and heart-wrenching TV spots. Additionally, Michelle is fluent in Spanish and has quickly built valuable relationships with Spanish-language media outlets.
With a passion for learning, Michelle continues to build her industry knowledge. Whether she’s out networking, reading up on the latest trends or attending PR workshops, it’s a sure bet she is staying on top of the latest tools and changes in the business.
When she's not at the office, Michelle enjoys spending time with family and friends and trying new restaurants around the Valley.
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Special projects staff
Craft Project Coordinator
Alicia Steele is a native of Southern California and a military spouse of 16 years. She earned her BA in History and French from Colorado State University in 2006. She is a sewing blogger and creative guru.
She frequently creates quilts and sewing projects for charity. When she joined the Inspire Up Team, she crafted 500 uniformed military hearts for military kids! She's also sent quilts to silent auctions for Peach’s Neet Feet, an artistic, kindness spreading company that brings joy to chronically ill and disabled children. Alicia spends her time caring for her two sons, who are both medically fragile. She is a passionate disability advocate. She cares deeply for children of all abilities.
She has consistently spent her time giving back to and advocating for military spouses as a key spouse and key spouse mentor.
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